Creative, Director, Photographer & Producer
Wella TVA 2022
Creative - Direction - Production
The Trend Vision Awards by Wella have become one of the most sought-after prizes in the industry. For the second year in a row, this extraordinary event has been made available to a larger public through its live broadcasts. Hair styling enthusiasts and competition entrants have witnessed amazing looks created by top stylists, gained knowledge directly from them, and were provided exclusive access to the winners' announcements. With the perfect balance of interviews, scripted broadcasts with professional hosts, and marvelous hair creations, this acclaimed event easily stands above others. As a result, it's no surprise the Trend Vision Awards is one of the most in-demand events for all hair styling professionals. Fondness is proud to have been part of this incredible journey and looks forward to many more years as a partner in making these awards accessible to an even wider audience.
Producing a show is an intricate process involving many creative disciplines, personnel, and components. We have honed this skill to perfection; our shows prove that. From the live broadcast to creating all the supporting content used to drive signups and promote the show, we work closely with our partners to make sure even the smallest details are handled with precision. In doing so, we make sure that these shows have a greater impact – they will not just go live on the air date and then never be seen again, but the individual parts can be repurposed to resonate with viewers long after their initial air date. This is a massive project that requires not just creativity but also an eye for detail and strategy, something we provide in full!
Producer / Director / Script: Danny Mendoza-Hall | Photographer: Ben Ottewell | Hair: James Earnshaw & Nikki Clifford | DOP: Irene Calvo & Aurelia Bergs | Makeup: Meg Lindow | Lighting & assistant: Russel Higton and Joshua Hippolyte | Live playout partner: Broadly Studios | Design and post-production: Rita Conry & Cynthia Meng | Hosts: Colin McAndrew & Elspeth Pierce | Models: Morgan, Talia, Sophie & Rue | Wella production Team: Dasiy Hewitt, Jenni Lovegrove, Melanie Wood, Niolca Prior & Sophie Lyons.
The scripting for the live shows was a major undertaking involving numerous components. Each show contained 2-3 minute sections in which content from multiple sources was manifested into a cohesive experience. To increase the feeling of a live event, an interactive green room with the hosts was set up and portions of these interactions were streamed during the broadcast to add to the sense of occasion. All of this combined with carefully crafted product messages, timely social awareness, conversational log blocks featuring stories of interest from the hosts, as well as detailed information about upcoming events kept viewers engaged for all 45 minutes. The result - an exciting and highly enjoyable show that garnered praise from all audiences.
