Wella ‘GLAZED’ Campaign with Jordanna Cobella

Creative Direction - Direction - Production

We recently had the pleasure of working with hair colour extraordinaire Jordanna Cobella to design a stunning photoshoot for Wella's new Shinefinity range. Located at the beautiful Feya Cafe in Knightsbridge, this shoot was designed to truly showcase the beauty and versatility of Shinefinity's range of colours. 

Our team worked closely with the stylists, make-up artists and the Wella team to create the perfect look and feel for this shoot. We utilised the complimentary colours that surrounded us in Feya Cafe so we were able to capture a variety of vibes and colours that truly embodied the Shinefinity range. 

The results were simply breathtaking – from striking brunettes to daring reds, our talented team made sure to highlight each and every hue of Wella’s newest product. We used lighting design to work around the confines of the space to make sure the hair looked smooth, glossy, and soft – just like the Shinefinity range promised! 

A massive thank you to our fantastic crew
Hair: Jordanna Cobella & Angelo Vallillo | Creative Director & Director: Danny Mendoza-Hall | Photographer: Ben Ottewell | Art Direction: Rachel Lee, Suzanne Alphonse, Nicole Bastos, Luke Sismore & Marion Belouis | Makeup: Meg Lindow | Styling: Magdalena Jocobs | Models: Shelby, Jaydon, Bluebell, Desi & Hellyda | Digi: Sacha Phillips | Editing: Rita Conry.

Hairdressers Journal featured an incredible five photos from the collection on their front covers. This is the most ever given to a single shoot by the magazine!

Not only were these images featured, but multiple advertorials featuring them were also included.

The remaining photography was used across Wella’s social media channels, and website and was made available for display in-store. One image was even printed onto a giant wall mural at Wella’s flagship London Studio, providing customers with an up-close look at their latest collection.