Stérimar - Positive side effects

Print - Digital - Photography

For 2016 Stérimar wanted work that would lead-on from our ‘Nature’s Apology’ work whilst focusing on a new strategy to further highlight the fact that Stérimar is a solution to allergies that comes without the side effects common to medicated allergy remedies. Stérimar, being a lot less medicated than its competitors, doesn’t have any side effects. We thought, wouldn’t it be fun to think of some positive side effects, some of the things you can do now you haven’t got your allergies to worry about – walks in the park, picnics, summer parties, barbecues. In terms of art direction, Stérimar wanted to keep things much as they were in 2015, but with a few changes to go along with the new idea – most important to us was to use a design that plays on the pharmacy-style "side effects include" label. In total we shot five executions for this idea to run across various products in the Stérimar range including baby, kids and allergy response – we were also asked to adapt the idea for direct marketing to GPs and other medical professionals.

With creative partner Max Wilson . Art Direction & Copywriting / Concept & Development: DMH & Max . Photography: DMH . Retouching: Ben Ottewell . Production: Moonlighting S.A.