Nair - Smooth Styling

Holiday social campaign

Impressions: 3,103,910 - Engagements: 777,922 - Average ER: 25% - Clicks to Boots: 12,100 - Average CTR - 1.1% - Sales up 104% MOM

We were tasked with coming up for a campaign for Nair's Instagram and other social outlets across the holiday season. We know great skin starts with Nair, so had to think up an engaging way of showing off amazing skin on the small screen. We shot a series of 3D photos to give the viewer a 3D look at how well Nair works, and to really stand out amongst a crowded feed. We wanted to hit home that it all starts with great skin so we shot accompanying product and makeup how to videos, to show the viewers how to really get the look. We partnered with the amazing Olivia Buckland and all worked towards smooth styling by Nair.  

Concept, Development & Art Direction: DMH and Simon Maye . Photography: Ben Ottewell . Directing and Editing: DMH & Dan Berstein

Production: Dan Berstein . Social strategy: Alice Thompson & Stacey Barraclough