Sebastian with Rich Windle

Creative Direction - Production

Working on the Sebastian campaign was a great challenge for our team and one that we relished. Knowing that we needed to create content suitable for multiple channels, such as editorial photography, TikTok native videos and brand films, the decision was made to opt for an edgier fashion approach with contrasty lighting that fitted in with other Sebastian assets. To make this work effectively, two directors and four cameras were deployed in a single studio setting, ensuring that as much usable content could be captured as possible. Lighting the room itself instead of individual sets resulted in some amazing results and lots of content suitable for many uses across the various Sebastian channels.

Hair: Rich Windle & Scott Evans | Producer / Creative Director: Danny Mendoza-Hall | Photography: Ben Ottewell | Director / DOP: Irene Calvo | Makeup: Anna Wild | Styling: Magdalena Jacobs | Lighting & Assistants: Russel Higton & Oscar Yoosefinejad | Models: Maria, Athena, Leah & Courtney | Sebastian Team: Emily Lawton, Annabelle Le Conte & Stacey Hill

We put a lot of effort into ensuring the content we created for the main brand film, and photography looked socially native. That doesn't mean we just pulled out our phones, shot randomly, and called it a day - far from it! We made sure every shot was carefully crafted with proper lighting, direction, and location to give us the best possible result. This way, we were able to deliver versions of social-looking content that were truly elevated and looked even better than you usually find on the feed.