Nair - British Style Collective

Social campaign

Impressions: 3,686,519 - Engagements: 382,250 - Average ER: 10.5% - 99% increase in click to retailers sites - 66% increase in Instagram followers

Nair asked us to produce a social media campaign to support their activity at the British Style Collective. For the first time the BSC was to be held in Liverpool and was looking to bring a nation wide look at the fashion industry. So to coincide with this we ran the campaign ‘Style from every angle’. We wanted to explore fashion from around the county so we visited four cities (London, Manchester, Brighton and Liverpool) and looked at the fashion trends in those cities. To extend the highly effective campaign we ran at Christmas we wanted to use engaging 3d photography again, mixed in with some film and photography. The challenge was to take 3d photography mobile but still maintain the high quality our customers and client had come to expect. I designed and built a 3d rig which was portable so we could do 3d street style. By using this to tour the country we really got style from every angle and got loads of highly sharable 3d photos. To run along side this we did a rooftop shoot for each city. I styled the shoot to reflect the style of each city and gave our customers an insight of which items they should be buying to get the look. All of this led back to our proposition of skin by Nair. Each city had lots of great content which was all lead out by the city in focus videos which perfectly rounded up what the viewers could expect to see over the coming week. 

Concept and Development: DMH, Alice Thompson & Stacey Barraclough . Creative & Art Direction: DMH . Photography and editing: DMH . Directing and Editing: Irene Calvo & Dan Bernstein .

Social Strategy: Alice Thompson & Amie Day . Account management: Stacey Barraclough