Lucozade Energy

Creative Direction - Production

Working with the Lucozade team has been a fully immersive experience for us, culminating in the fantastic photoshoot we recently had. Fuelled by trend reports, Y2K nostalgia and Lucozade's own colour palette, we set out to redefine how their lifestyle & product content looks on social media. Our stylist and makeup artist jumped at the chance to get creative and create unique looks that perfectly capture their target audience's attention. We're also proud of our creativity behind the lens as well; 16mm lenses need an excuse to come out of retirement, and our mirrored perspex product shots allowed us to capture effects in camera instead of through post-production. Most importantly, we had a lot of fun doing it!