Client: Nair

Concept, Development & Art Direction: DMH and Simon Maye

Photography: Ben Ottewell

Directing and Editing: DMH & Dan Berstein

Production: Dan Berstein

Social strategy: Alice Thompson & Stacey Barraclough

We were tasked with coming up for a campaign for Nair's Instagram and other social outlets across the holiday season. We know great skin starts with Nair, so had to think up an engaging way of showing off amazing skin on the small screen. We shot a series of Stereoscopes to give the viewer a 3D look at how well Nair works, and to really stand out amongst a crowded feed. We wanted to hit home that it all starts with great skin so we shot accompanying product and makeup how to videos, to show the viewers how to really get the look. We partnered with the amazing Olivia Buckland and all worked towards smooth styling by Nair. 

With creative partner Max Wilson

Art Direction & Copywriting - Concept and development: Danny & Max

Creative Direction: Howard Fretton

Photography: Rory Van Millingen

Video direction: Ben Ottewell, Danny & Max

Production: Dan Bernstein

Nair make waxes and cream for hair removal; not just for legs but for bikini lines, as well as face and eyebrows too. Their latest NPD came with the addition of argan oil; known as ‘liquid gold’ and for its soothing, nourishing qualities – consumers are familiar with it as a natural moisturiser for skin and hair.

Across print, digital and social media an idea was needed that could communicate several benefits; effective waxing, a new ‘less pain’ formula; several product types, for legs, body and face – and don’t forget the soothing, nourishing qualities of that liquid gold. Our simple solution to a fairly complicated task was ‘More than Waxing’ – it’s a wax, with a little added pampering. 

When it came to art directing this, the brand wanted us to evolve the previous year’s creative work with regard look and feel. This meant a colour palette of brown and gold had to stay – very 1960s, in a good way – as did the naked woman. A tough life. Obviously, our minds were only ever going to go to one place. No, not there.

Bond, James Bond. Specifically – Robert Brownjohn’s title sequences for both From Russia With Love and Goldfinger. Seriously – it makes sense too, it’s not shoehorning a Bond reference for the sake of it. See, because we’re talking smooth, soothed, nourished skin, we need to see smooth, soothed, nourished skin. We can’t have a whacking great headline screaming across this one, sorry typographers; we’re going to have the whacking great headline projected on to this one, like a Brownjohn Bond title – and we’re going to do it in camera, like it’s the 1960s.

This campaign contributed to a positive year for Nair, helping to launch the 'Bye Bye Pain' product – during May 2015, when the majority of the activity for this campaign took place, net sales were up 17.7% year-on-year.

With creative partner Max Wilson

Art Direction & Copywriting - Concept & Development: Danny & Max

Creative Direction: Howard Fretton

Photography: Danny

Retouching: Ben Ottewell

Production: Moonlighting S.A.

For 2016 Stérimar wanted work that would lead-on from our ‘Nature’s Apology’ work whilst focusing on a new strategy to further highlight the fact that Stérimar is a solution to allergies that comes without the side effects common to medicated allergy remedies.

Stérimar, being a lot less medicated than its competitors, doesn’t have any side effects. We thought, wouldn’t it be fun to think of some positive side effects, some of the things you can do now you haven’t got your allergies to worry about – walks in the park, picnics, summer parties, barbecues.

In terms of art direction, Stérimar wanted to keep things much as they were in 2015, but with a few changes to go along with the new idea – most important to us was to use a design that plays on the pharmacy-style "side effects include" label.

In total we shot five executions for this idea to run across various products in the Stérimar range including baby, kids and allergy response – we were also asked to adapt the idea for direct marketing to GPs and other medical professionals.

Activity for this campaign well run through 2016, we'll add more work to the page as and when it goes live.

With creative partner Max Wilson

Concept & Development - Art Direction & Copywriting: Danny & Max

Creative Direction: Howard Fretton

Director: Dahlan Lassale

Producer: Rosie Wells

Edit and graphics: Platform

2015: Our 30 sec pre-roll written for Kaspersky's Total Security product. We wrote and developed a treatment that could be easily translated into other languages for the client's various global markets. Through a series of vignettes showing use in everyday life, our idea Total protection for your digital life, tied together the areas of protection the product offered with examples of devices the software can protect. 

Photography - Art Direction: DMH

For this shoot we went all over the country to every Sweaty Betty store to take photos of their store ambassadors. The images were used in store and across social media to get people in and doing some of the great activites each store has to offer.